Expert in Digital Marketing. It is the procedure which brings site on the top pages of the web index. The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in SEO, SMO, SEM, SMM and Content Creation / writing, is a must. Creatively handle various online marketing tools and be able to work on prominent social media platforms. Positive communication skills and ability to work in a team.

Job Location: New Delhi
Experience: 1 - 3yrs
Education: Graduate

Key Responsibilities

Search Engine Marketing & Optimization (SEM/SEO):
- Develop and execute comprehensive SEO strategies to increase organic search rankings and drive relevant traffic.
- Conduct keyword research, competitive analysis, and on-page/off-page SEO audits.
- Plan, create, and manage high-performing PPC campaigns across Google Ads and other search platforms.
- Monitor, analyze, and report on SEO and SEM campaign performance, providing actionable insights for optimization.





Social Media Marketing & Optimization (SMM/SMO):
- Manage and grow our social media profiles, including [List channels, e.g., LinkedIn, Instagram, Facebook, TikTok, X].
- Develop and execute a content calendar that aligns with our marketing goals and brand voice.
- Create and manage paid social media advertising campaigns (e.g., Meta Ads, LinkedIn Ads) to reach target audiences and drive conversions.
- Engage with our online community, respond to comments and messages, and foster a positive brand image.

Content & Creative:
- Design visually appealing graphics, carousels, infographics, and ad creatives using Canva.
- Create and edit engaging short-form video content for platforms like Instagram Reels, TikTok, and YouTube Shorts.
- Ensure all content is on-brand, consistent in style, quality, and tone of voice.
- Stay up-to-date with the latest digital media trends, new platform features, and creative best practices.

Analyti

📌 Digital Marketing Specialist (India)
🏢 DesignDot Technologies
📍 India