The Analytics, Investments and Marketing Enablement (AIM) team within Global Commercial Services Marketing (GCSM) is the analytics engine powering Commercial customer acquisition, engagement, and retention. AIM develops insights, data products, and analytical solutions that shape smarter marketing and powerful digital experiences.

This Senior Analyst role sits within Corporate Digital Acquisition Analytics, supporting the strategy, development, and optimization of personalized digital experiences for Commercial corporate prospects across Digital channels using data, advanced analytics, and emerging AI.

How will you make an impact in this role

As a Senior Analyst, you will lead analytical work that fuels the next generation of AMEX s Corporate digital acquisition engine. You will design and implement data-driven strategies, build analytical solutions to optimize targeting, personalization, and prospect conversion.

This role is ideal for someone who is passionate about digital marketing analytics, enthusiastic about emerging AI and GenAI capabilities,



and eager to help shape how AMEX engages Commercial Corporate prospects in a dynamic and competitive digital landscape.
- Master s Degree in a quantitative field (e.g., Engineering, Mathematics, Finance, Computer Science, Statistics, Economics).
- 2+ years of professional work experience in Data Science and Analytics domain
- Experience working with LLMs and in building ML models like XGBoost, K-Means, etc with proficiency in analytical tools such as SQL, Python, or similar; knowledge of digital analytics or experimentation frameworks is a plus.
- Robust analytical/conceptual thinking acumen to solve unstructured and complex business problems
- Excellent written and oral communication skills

Preferred Qualifications
- Experience in digital marketing analytics, personalization, website optimization, or acquisition strategy.
- Experience in large data processing and handling; and basic understanding of data science: X

📌 Senior Analyst (Gurugram)
🏢 American Express
📍 Gurugram