We are seeking a detail-oriented professional to support
CRM operations and digital marketing initiatives
, with a focus on
data management, campaign execution, and content coordination
. The role involves managing customer databases and executing targeted communication strategies across channels.
Key Responsibilities
- Execute
merge-purge activities
to maintain accurate and deduplicated customer databases
- Plan and deploy
email and SMS marketing campaigns
in alignment with business objectives
- Coordinate and manage
digital content
across CRM and marketing channels
- Support
audience segmentation, targeting, and campaign execution
using CRM tools
- Monitor campaign performance and generate
basic reports and insights
- Collaborate with internal teams for campaign planning and execution
Qualifications & Skills
- Bachelor’s degree in Marketing, Business,
or related field
- 5-8 years of experience in
CRM, lifecycle marketing, or campaign management
- Hands-on experience with
email/SMS marketing platforms and CRM tools
- Robust understanding of
customer data management and segmentation
- Good communication and coordination skills
Preferred Qualifications
- Experience working with a
fashion or retail brand
- Exposure to
catalogue management
in a fashion/e-commerce setup
- Familiarity with tools like
CleverTap, WebEngage, MoEngage
, or similar platforms
Expertise on:
Digital marketing, Campaign Management, Ad Serving, Digital Strategy, LinkedIn & Google Ads
,SEO Expertise, Strategic Digital Plans, Email Campaign and Data Analytics: