Job Description: Business Director – Experiential MarketingPosition

Business Director

Reports To

Founder / Managing Director

Location

Delhi (with travel across India)

Role Overview

The Business Director will be responsible for driving business growth, managing key client relationships, leading strategic pitches, and overseeing large-scale experiential marketing projects from brief to execution.

This is a leadership role that combines
business development, client leadership, strategy, revenue management, and team leadership
. The ideal candidate should have robust relationships within brands and agencies, understand experiential marketing deeply, and be capable of converting opportunities into long-term partnerships.

Key Responsibilities1. Business Development
- Identify and generate new business opportunities.
- Build relationships with brand marketing teams, procurement teams, and agency partners.
- Develop annual business growth plans.
- Lead networking initiatives and industry outreach.
- Convert leads into long-term clients.




- Prepare commercial proposals and negotiate contracts.

2. Client Leadership
- Own relationships with key clients.
- Act as the senior strategic advisor for client accounts.
- Understand client business challenges and proactively recommend solutions.
- Conduct quarterly business reviews with clients.
- Ensure high client satisfaction and retention.

3. Pitch & Strategy Leadership
- Lead creative brainstorming for pitches.
- Convert briefs into strategic experiential solutions.
- Collaborate with Brand Strategy, Design, Production, and Operations teams.
- Present concepts confidently to senior client stakeholders.
- Drive innovation across events, retail, activations, and brand experiences.

4. Revenue & Financial Management
- Own revenue targets and profitability.
- Monitor project margins.
- Ensure commercial viability of every project.
- Review budgets before client submission.
- Forecast monthly and quarterly revenue pipelines.

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