Sr PPC Analyst – B2B & B2C Lead Generation

● 2–4 years of experience in lead generation roles (agency or in-house).

● Robust hands-on expertise with Meta Ads, Google Ads, and LinkedIn Ads. ● Solid understanding of lead generation funnels, CRO fundamentals, ● Working knowledge of CRM and lead nurturing concepts ● Basic understanding of SEO principles and inbound growth strategies. ● Comfortable working with data, dashboards, and performance metrics. ● Ability to collaborate effectively with sales, creative, CRM, tech, and strategy teams.

About the Role We're looking for a Sr PPC Analyst (B2B & B2C Lead Generation) who can drive scalable lead acquisition through performance marketing, funnel optimisation, CRM-led nurturing, and growth experimentation. This role sits at the intersection of acquisition, conversion, lead quality, and pipeline growth, working closely with performance, sales, CRM, creative, and strategy teams. You will own measurable growth outcomes across B2B and B2C lead funnels — including lead generation, qualified leads, appointment bookings,



conversion efficiency, and pipeline contribution — and not just campaign execution. Key Responsibilities Performance & Lead Acquisition ● Plan, execute, and optimise paid campaigns across Meta, Google Search, Display, YouTube, LinkedIn, and other relevant channels. ● Drive scalable lead acquisition across B2B and B2C while maintaining lead quality and efficiency. ● Own performance metrics, including CR, CPC, CPL, CPA, MQLs, SQLs, ROAS, and pipeline. ● Analyse full-funnel performance across TOF, MOF, and BOF journeys for both B2B and B2C. ● Optimise budgets & channel mix to maximise lead quality, conversions, and business outcomes. ● Collaborate with creative and sales teams to improve ad-to-lead conversion and lead-to-sales. B2B Lead Generation ● Execute and optimise B2B lead generation campaigns focused on demos, consultations, webinars, partnerships, and inbound enquiries. ● Work closely with sales teams to

📌 PPC Analyst (Kochi)
🏢 Sarvajith Infotech
📍 Kochi