Company Description

The Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks. Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership. We are committed to delivering measurable results that drive genuine business success.

We work heavily with:
- Long-form podcasts
- High-signal short-form content
- LinkedIn, Instagram, and YouTube as brand-building platforms

This role is for someone who understands how personal brands actually grow
, not just how to schedule posts.

The Role

We’re looking for a Social Media Lead
who can
own and scale personal brands end-to-end
.

Podcast experience is a
robust plus
, but what matters more is:
- Understanding content strategy
- Distribution logic
- Platform-specific thinking




- Consistency + compounding

You’ll work closely with the founder, editors, and creators to ensure content is not just posted — but positioned and pushed correctly
.

What You’ll Do

1. Personal Brand Strategy & Growth
- Build and execute social strategies for founders & creators
- Translate long-form content (podcasts, talks) into high-performing social assets
- Understand what to post, where, how often, and why

2. Platform Ownership
- Own Instagram, LinkedIn, and YouTube workflows
- Write captions, hooks, and context that increase reach and saves
- Understand platform nuances (formats, timing, distribution)

3. Podcast-Led Content (Strong Plus)
- Manage social distribution for podcast content
- Decide what clips deserve push vs what doesn’t
- Coordinate with editors on cuts, hooks, and packaging

4. Performance & Iteration
- Track what’s working (reach, saves, watch time, comments)
- Iterate

📌 Social Media Lead (Mumbai)
🏢 The Attention
📍 Mumbai