The
Field Activation Marketing Manager, South Asia i
s part of a network of PR and Social Media activators across Radisson Hotel Group responsible for elevating a cluster of hotels within a country through innovative social-first content generation and robust partnerships, engaging the local community, influencers and KOLs.

Bring hotel stories to life through content, partnerships and events for a cluster of hotels with a focus on icon hotel(s) as those which have the biggest impact for the company
- Create and elevate in-hotel moments including events, to maximize engagement opportunities across Social Media and drive visibility for the hotels as vibrant social spaces within the local community
- Actively participate in the training program for the field team and be part of regular digital and in-person engagement sessions together with ensuring educational training and material is readily available to hotel teams
- Act as an ambassador for Social Media and Consumer PR within the company, promoting the benefit of these activities to key stakeholders within the hotels and area




- Work with the Group’s internal Social Media app to collect content produced, engage with the field team community, and schedule hotel editorial calendars
- Support and create an annual Social Media, PR and content activation plan for icon hotel(s) in alignment with Unit GM and Budgets
- Build an activities calendar for all key events happening at the hotels and in destination
- Organize local press events and influencer trips including profile sourcing, event ideation, planning and partner coordination (e.g. tourism board)
- Support in developing a clear opening support plan for new hotels in the cluster
- Develop relevant local partnerships in line with each hotel brand’s core territories such as art, music, gastronomy and the Group’s partnership strategy
- Report monthly on defined KPIs per hotel including number of media clippings, influencer reach and hotel Social Media engagement, plus

📌 Field Activation Marketing Manager, South Asia (Gurugram)
🏢 Radisson Hotel Group
📍 Gurugram