POSITION ; ASSISTANT MANAGER – MARKETING COMMUNICATIONS

Location: Madurai, Tamil Nadu

(Company Headquartered in Raichur, Karnataka)

Reports to: General Manager – Marketing & Sales based in Chennai

Work Profile
- To plan , drive, orchestrate and manage all communication related activities of the Company.
- To interface between various third-party agencies like Digital marketing, Research, Activations, Influencers, PR,CRM etc and the Company.
- To strategise and execute all communication activities of the Company.
- To enhance the value of the Company brands in the marketplace incl with Trade and Customers.
- This role requires a hands-on professional with strong mass communication skills, proven experience in the FMCG industry, and the ability to work on-ground while proposing cutting-edge marketing approaches. The ideal candidate will blend strategic thinking with practical execution to achieve marketing objectives and drive sales.

Key Responsibilities
- Ideate, develop and recommend a wide range of marketing and communication strategies, encompassing digital,



traditional, and experiential campaigns .
- Plan and develop all the communication collaterals including website and social media pages.
- Plan and manage on-ground marketing activities such as product launches, promotions, trade shows, and consumer engagement events to build brand awareness and loyalty.
- Conceptualise and manage mass communication efforts, including PR, media relations, advertising, and content creation across various channels (TV, radio, print, social media, digital media ,OOH etc.).
- Analyze and track market trends, consumer behaviour, and competitor activities.
- Collaborate with cross-functional teams (sales, product development, and external agencies) to ensure alignment and successful campaign execution.
- Monitor and report on marketing performance metrics, ROI, and campaign effectiveness, making data-driven recommendations for improvements.
- Oversee budget allocation for marketi

📌 Marketing Manager (Madurai)
🏢 The Job Shop - India
📍 Madurai