Company Description
Eastman Cast & Forge Ltd. (ECFL) is a leading tool manufacturer and a flagship company of the Eastman Group, an industrial group established in 1969 with a USD 530 million turnover in FY 2024–25. Since 1986, ECFL has built a strong reputation for engineering excellence, operating a 44,000 sq. yard facility with multiple forging lines, advanced machining, heat treatment, and surface finishing capabilities to produce over 24 million tools annually. The company offers a wide range of hand tools, power and cordless tools, tool accessories and OEM kits, air compressors, welding machines, paint spray guns, and cleaning equipment. ECFL serves customers in more than 35 countries across the USA, Europe, CIS, and Asia, and has extensive reach across India through a large distributor and dealer network. The organization is committed to innovation, launching numerous new products annually and investing in ongoing R&D; to ensure quality and customer satisfaction.

Role Description
The Area Sales Manager is a full time, on-site role based in Vijayawada,



responsible for driving sales growth and market development for ECFL’s product range in the assigned territory. The role includes managing distributor and dealer relationships, identifying new business opportunities, and implementing sales strategies to achieve revenue and volume targets. Day-to-day activities involve visiting customers, conducting product presentations and demonstrations, monitoring competitor activity, and gathering market intelligence. The Area Sales Manager will coordinate with internal teams on pricing, orders, delivery schedules, and after-sales support, and will maintain accurate sales reports, forecasts, and performance dashboards. The role also involves participating in trade events, product launches, and promotional campaigns to strengthen brand presence in the region.

Qualifications
- Strong skills in territory sales management, distributor and dealer handling, and channel developmen

📌 Area Sales Manager (Vijayawada)
🏢 Eastman Cast & Forge
📍 Vijayawada