Job Description – Parent Relationship Officer (PRO)

Position: Parent Relationship Officer (PRO)
Department: Admissions & Parent Relations
Location: School Campus
Reporting To: Principal / Head – Admissions & Marketing / Administrative Officer

Job Summary

The Parent Relationship Officer (PRO) is responsible for building and maintaining strong relationships with existing and prospective parents. The role includes handling parent enquiries, coordinating the complete admissions process, supporting marketing and branding initiatives, organizing school events, and ensuring excellent customer service throughout the parent journey. The ideal candidate should have prior experience in a CBSE school environment, strong communication skills, and a valid driving license for field visits and promotional activities.

Key ResponsibilitiesParent Relationship Management
- Serve as the primary point of contact for parents regarding academic and administrative queries.
- Ensure prompt and qualified resolution of parent concerns and complaints.




- Maintain positive relationships with existing parents to enhance satisfaction and retention.
- Coordinate parent meetings, orientation programmes, PTMs, and feedback sessions.
- Maintain accurate records of parent interactions and follow-up activities.

Admissions & Enrolment
- Handle walk-in enquiries, telephone calls, emails, and online admission enquiries.
- Counsel prospective parents regarding the school's curriculum, facilities, and admission procedures.
- Coordinate the complete admission process from enquiry to enrolment.
- Maintain the admissions database and prepare daily, weekly, and monthly admission reports.
- Achieve admission targets assigned by the management.

Marketing & Branding
- Plan and execute school marketing campaigns to increase admissions.
- Conduct school presentations, education fairs, roadshows, and promotional activities.
- Coordinate with digital marketing agencies for social media promotions and lead gener

📌 Public Relations Officer (Korattur)
🏢 ABS GLOBAL SMART SCHOOLS
📍 Korattur