We are seeking a results-driven and innovative Performance Marketing skilled to lead and scale our digital acquisition strategies. This role is integral to achieving our ambitious growth targets by executing high-impact campaigns tailored to the unique needs of the real estate tech sector. The ideal candidate combines analytical expertise, creative thinking, and a deep understanding of consumer behavior to optimize campaign performance across multiple channels.
Key Responsibilities:
Performance Marketing Strategy:
- Design and implement data-driven performance marketing strategies to drive customer acquisition and engagement.
- Plan, execute, and manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and emerging digital channels.
- Develop customized strategies for different customer segments, ensuring optimal budget allocation.
Campaign Execution Optimization:
- Monitor campaign performance daily to meet and exceed KPIs, including ROI, CPL, and CAC.
- Execute A/B tests for creatives, landing pages, and ad placements to maximize effectiveness.
- Use advanced tools and techniques like programmatic advertising and retargeting to boost conversions.
Data Analysis Insights:
- Analyze campaign data to identify trends, generate actionable insights, and inform strategy refinement.
- Create detailed performance reports for stakeholders, offering insights into channel performance and recommendations for improvement.
- Leverage analytics tools like Google Analytics, Data Studio, and CRM platforms for tracking and reporting.
Market and Audience Understanding:
- Stay updated on consumer behavior trends in the real estate sector to tailor campaigns effectively.
- Collaborate with product and sales teams to align marketing initiatives with business goals.
Innovation and Trends:
- Keep abreast of the latest developments in digital marketing, tools, and technologies.
- Experiment with new formats, channels, and strategies to drive competitive advantage