Job Title: Campaign Marketing Communications Manager

Location: Lonavala / Mumbai

Reports To: Head of Marketing

Vertical: Luxury Real Estate (Townships) Experiential Hospitality

Job Purpose

The Campaign Manager will lead, design, and execute comprehensive marketing and promotional campaigns aimed at driving brand awareness, lead generation, and high-footfall engagement for Della s ultra-luxury integrated townships, signature designer villas, and high-end experiential resort verticals in Lonavala. The ideal candidate will seamlessly translate brand concepts into ground-level BTL activations, events, and hyper-targeted digital and offline campaigns.

Key Responsibilities

1. Campaign Strategy Execution

End-to-End Management: Conceptualize, plan, and execute multi-channel marketing campaigns (Digital, Print, OOH, and BTL activations) to drive villa sales, township plot inquiries, and resort footfalls.

Township Project Launches: Plan and manage targeted promotional roadmaps, pre-launch teaser campaigns, and launch activations tailored to High-Net-Worth Individuals (HNIs)



and corporate investors.

Lead Generation: Build and optimize high-converting marketing funnels to generate quality inbound leads for the real estate sales team.

2. On-Ground Activations Event Marketing

Experiential Touchpoints: Coordinate and market premium on-property events, including VIP walkthroughs, investor meets, influencer visits, and brand collaborations at the Lonavala site.

Collateral Branding: Oversee the development of in office marketing collaterals, signage, brochures, and experiential presentation materials reflecting Della s high-design ethos.

Vendor Agency Supervision: Manage creative, PR, and digital performance marketing agencies to ensure campaign deliverables are aligned with strict brand guidelines and timelines.

4. Analytics Performance Tracking

ROI Optimization: Monitor, analyze, and report on the performance of active campaigns using key metrics (CPA, conversion rate

📌 Manager Campaigns (Mumbai)
🏢 Della Group
📍 Mumbai