Community & Programming LeadRomance Book Club by a Celeb Founder:

Soft Launch is looking for someone to lead and build a new romance-focused book club founded by one of India’s leading celebrity.

About Soft Launch

Soft Launch is a celebrity-led media and IP company focused on developing original stories, communities, formats and entertainment properties in the world of romance.

The company works across ling format and short format story telling, branded content, screen adaptations, digital content, live experiences with the ambition of building culturally relevant ideas into long-term media and consumer IP.

The romance book club will be one of Soft Launch’s flagship community-led properties.

About the role

This will be more than a monthly book recommendation platform.

The ambition is to build a highly engaged community around romance stories, authors and readers, while creating original conversations, events, content formats and partnerships that can develop into a distinctive and scalable cultural IP.

The ideal candidate is deeply familiar with romance fiction,



understands online communities and can combine editorial taste, community building and robust execution.

What you will lead
- Define the overall vision, programming strategy and editorial calendar for the book club.
- Curate monthly selections across contemporary romance, romantic comedy, young adult, fantasy romance, regional literature and emerging subgenres.
- Research books, authors, publishers and broader trends shaping romance fiction.
- Develop engaging formats around each selection, including discussions, author conversations, reader prompts, reviews, newsletters, social content and video formats.
- Manage and grow the community across social media, digital platforms and offline experiences.
- Plan virtual and in-person events, reading sessions, author interactions and community meet-ups.
- Build relationships with authors, publishers, literary agents, bookstores, literary festivals and rea

📌 Community & Programming Lead (Mumbai)
🏢 Soft Launch
📍 Mumbai