Company Description
NeuGenM.AI is a marketing innovation company focused on combining artificial intelligence with human creativity to drive growth. Guided by the philosophy of “Understanding the Human / Harnessing the Machine,” the organization operates across applied research, industry collaboration, and executive education. NeuGenM.AI partners with business leaders to blend the art and science of marketing, using AI-driven approaches to solve complex growth challenges. The team consists of seasoned C-suite practitioners who are passionate about experimenting with current ideas and shaping the future of marketing.
Key Responsibilities:
- Using your analytical mind-set, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
- Be the PPC and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
· Manage the delivery and performance of all paid search activity, including PPC
· To devise, implement,
and optimise PPC campaign strategies across client accounts
· Lead, direct and maintain regular contact with Google, Meta, Amazon, Flipkart to ensure performance is managed to meet agreed commercial targets
· Manage a media budget across day-to-day, seasonal and campaign activity
· Carry out technical changes, analysis, and generate insight based on complex search data, combining proprietary and third-party analytics data to drive business decisions
- Leverage first party data for targeting and insights
- Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
- Responsible for overseeing client pacing & performance across digital media portfolio
- Recommend forward thinking strategies and innovations
- Proactively working with client services on campaign set-up and optimization strategy
- Work with the data t