Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive advantages and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start
Caring. Connecting. Growing together.
The Channel Lead - Direct Marketing is a senior offshore leadership role responsible for owning 1:1 direct marketing content strategy across email, SMS, and direct mail for B2B, B2C, and Provider audiences. This role serves as the enterprise owner for direct marketing channels, ensuring scalable, compliant, and personalized communications that drive measurable business outcomes. The role operates as a channel center of excellence, balancing speed, personalization, and regulatory rigor within a global,



matrixed environment.

Primary Responsibilities
- Channel Strategy & Ownership
- Own the 1:1 direct marketing content strategy across email, SMS, and direct mail for B2B, B2C, and Provider audiences
- Align direct channel strategies to enterprise brand positioning, product narratives, and campaign objectives
- Serve as the global subject-matter expert for direct marketing content and channel best practices
- Content Planning, Governance & Operations
- Lead planning, creative briefing, and content development in partnership with creative and campaign teams
- Build and govern the direct marketing content operating model, including calendars, workflows, QA, approvals, and version control
- Establish and maintain channel-specific content standards, templates, and reusable assets
- Personalization, AI & Automation Enablement
- Advance efficiency and personalization through AI-assisted copy developmen

📌 Associate Director (Gurugram)
🏢 Optum India
📍 Gurugram