Job Description

Role: Marketing Manager (B2B Lead Generation)
Company: The Obsidian Pixel — AI-first brand identity & marketing agency
Location: Vasai / Hybrid
Reports to: Founder (Pranav)
Type: Full time

The Role in One Line

You own every rupee of paid spend across Meta, Google, and LinkedIn, and you are measured on one thing: qualified sales conversations booked with decision-makers who can afford a premium retainer.

Not impressions. Not clicks. Not raw leads. Qualified conversations.

What You'll Actually Do
- Own end-to-end campaign strategy, build, and daily optimisation across Google Ads (Search + PMax), Meta (Advantage+, lead forms, retargeting), and LinkedIn (Sponsored Content, Lead Gen Forms, ABM lists)
- Build and maintain the full-funnel tracking stack: GA4, GTM, Meta CAPI (server-side), Google Enhanced Conversions, LinkedIn Insight Tag — and pipe lead events back into our CRM so we can attribute closed revenue, not form-fills
- Define ICP-based audience architecture: firmographic targeting, lookalikes from closed clients, intent signals,



competitor-audience layering
- Write and iterate ad copy and creative briefs. You don't need to design, but you need to direct the designer with a clear hypothesis
- Own landing pages and offer testing (lead magnets, audit offers, teardown offers) — CRO is part of this job, not someone else's
- Run structured experiments with a documented hypothesis → result → decision log. No "let's just boost this"
- Report weekly on CPL, cost per qualified lead (CPQL), lead-to-call rate, call-to-proposal rate, and pipeline value generated — and be able to explain every number without being asked twice
- Manage negative keyword lists, exclusions, fraud/bot filtering aggressively. Our budget is not big enough to feed junk clicks

Non-Negotiable Requirements
- 3–5 years running paid B2B lead-gen campaigns with a real budget (₹3L+/month cumulative managed spend, minimum)
- Proven, provable results on LinkedIn Ads — this is the hardest

📌 B Marketing Manager (Vasai-Virar)
🏢 The Obsidian Pixel
📍 Vasai-Virar