Business Ownership Growth
- Own end-to-end e-commerce business performance across revenue, conversion, and customer experience
- Drive growth strategy aligned with short-term and long-term business goals
- Continuously identify opportunities to scale revenue and improve profitability
Cross-functional Oversight
- Oversee digital marketing, UI/UX, CRM, and performance initiatives through collaboration with respective teams
- Ensure all execution aligns with defined business objectives and performance benchmarks
- Work closely with product, tech, and operations teams to drive outcomes
Customer Experience Conversion
- Drive initiatives to improve overall website/app conversion rates
- Enhance customer journey across discovery, consideration, and purchase
- Lead interventions on cart recovery, engagement journeys, and personalization