This role is for someone who can create and manage the brand’s visual storytelling. The person will be responsible for planning and executing fashion shoots, campaign content, social media communication, and digital brand-building activities.
The ideal person should understand fashion/lifestyle branding, know how to create premium campaign content, and manage the complete shoot process — from idea creation to final execution.
The role is more content creation and campaign-led than pure social media management.
Key Responsibilities in Easy Words:
Create concepts and ideas for brand campaigns and fashion shoots.
Manage end-to-end photoshoots, video shoots, and TV commercial productions.
Work with photographers, production houses, models, stylists, agencies, and creative teams.
Build and maintain Tasva’s premium visual identity.
Create engaging content for Instagram, social media, website, and digital platforms.
Work with influencers and agencies for campaign amplification.
Use analytics to understand customer behaviour and improve campaigns.