Brand Manager, Global Brand Marketing
Responsibilities
- Partner with the Global Brand Lead and broader brand marketing team to develop and execute integrated global marketing plans for games with strong community, co-op, multiplayer, live service, or long-tail engagement dynamics
- Translate brand strategy into actionable campaign plans across digital, social, community, CRM, creator/influencer, paid media, promotions, retail/channels, platform marketing, and partner activations
- Own and manage key campaign workstreams across major beats such as announcements, launches, content updates, seasonal moments, community activations, and franchise milestones
- Drive day-to-day campaign planning and execution, ensuring timelines, deliverables, approvals, budgets, and localization needs are clearly tracked and managed across territories
- Partner closely with internal teams and external creative, media, social, community, influencer, and digital agencies to brief, develop, route, and deliver campaign assets
- Review creative materials and provide explicit,



strategic feedback to ensure work reflects the game's positioning, audience, tone, player promise, and overall brand strategy
- Collaborate with studio, regional marketing, PR, social, community, media, creative, channel, commercial, and platform teams to ensure global alignment and strong execution across all touchpoints
- Monitor player conversation, community sentiment, competitive activity, industry trends, and broader cultural moments to identify insights, opportunities, and potential risks
- Leverage consumer research, audience insights, community feedback, and campaign performance data to inform strategy, optimize plans, and improve future marketing effectiveness
- Develop campaign presentations, status updates, performance recaps, and strategic recommendations for internal stakeholders and leadership
- Identify and support partner, creator, community, and brand collaboration opportunities that feel authentic to the

📌 Brand Alliance Specialist 3 (India)
🏢 ACL Digital
📍 India