Role Description
Simplilearn is looking for a Product Marketing Consultant to support the growth objectives of our Commercial function through a product-led Go-To-Market (GTM) Strategy.
Key Responsibilities
- Product Value Proposition & Positioning
- Develop and evangelize Simplilearn’s differentiated positioning by deeply understanding the competition, ICP (Ideal Customer Profile), and market needs.
- Translate Simplilearn’s training capabilities into compelling narratives that drive demand for the commercial function.
- Design B2B engagement models and use cases, identifying cross-linkages to create multiple user journeys and unlock additional sales opportunities.
- Conduct market research across key global markets to identify trends, customer needs, and opportunities for differentiation.
- Build and maintain a clear, consistent narrative across the company, product lines, and industry verticals.
- Thought Leadership & Content Strategy
- Define and own the overarching thought leadership roadmap, including:
- White papers, industry reports, research-led assets,



and executive/POV articles.
- Podcasts, fireside chats, and video series.
- Keynote narratives and flagship content pieces.
- Partner with internal leaders, Subject Matter Experts (SMEs), and external experts to develop high-impact content.
- Ensure all content heavily reflects a strategic market POV, rather than just listing product features.
- Build cohesive content themes closely aligned with our strategic corporate priorities.
- Ensure ironclad consistency of messaging across website landing pages and demand generation/sales flows.
- Case Studies & Customer Storytelling
- Own the comprehensive customer proof strategy, including case studies, success stories, and testimonials.
- Work closely with the Sales and Customer Success teams to identify and extract the right impactful stories.
- Organic Inbound Growth (SEO, Social & Owned Channels)
- Drive organic inbound demand through robust content, narratives,

📌 Senior AD Commercial Business (Bengaluru)
🏢 Simplilearn
📍 Bengaluru