Role Overview

Denave is looking for
Growth Marketing Manager/ AI-led GTM Manager
to build and optimize AI-led automated demand generation programs, AI-powered workflows, and lead nurturing campaigns.

Key Responsibilities

AI-Powered Demand Generation/ABM Strategy
- Build and execute AI-enabled ABM programs targeting strategic accounts.
- Own end-to-end lead generation strategy to drive qualified MQLs, SQLs and pipeline growth.
- Leverage AI tools to optimize audience targeting, segmentation, content personalization, and campaign performance.
- Create scalable inbound, outbound, ABM, and partner-led demand generation programs.

Marketing Automation & Workflow Orchestration
- Develop personalized account journeys based on industry, buying stage, and engagement behavior.
- Design and manage advanced automation workflows using n8n and other AI-powered platforms while creating automated email sequences and engagement journeys.
- Develop AI-powered lead nurturing journeys based on behavioral and intent signals.
- Automate lead routing, qualification, scoring, enrichment,



and lifecycle management processes.
- Work closely with SDR and Sales teams to improve lead acceptance rates and chance conversion

Preferred Background
- MBA in Marketing preferred.
- Hands-on experience integrating
LLMs (e.g., Claude / GPT)
for use cases such as
ICP mapping, account intelligence, and outreach generation
.
- Experience with AI-driven marketing automation and workflow orchestration.
- Experience in B2B / SaaS / Tech marketing, especially in growth or demand generation roles.
- Strong understanding of lead generation, ABM, and funnel management (MQL → SQL → pipeline).
- Experience designing
AI-driven multi-agent GTM workflows
using tools like
n8n, Zapier, or similar automation platforms
..
- Ability to run email marketing, lead nurturing, and campaign workflows end-to-end.
- Working knowledge of AI tools in marketing for segmentation, personalization, and optimization.

📌 AI-Led Demand Generation Manager (Noida)
🏢 Denave
📍 Noida