About the Role

Nexapp Technologies is looking for a Product Marketing Specialist to drive product awareness, demand generation, and go-to-market initiatives for our Enterprise Networking and Network-as-a-Service (NaaS) solutions. The ideal candidate should have experience marketing B2B technology products in IT Hardware, Networking, OEM, Telecom, Cybersecurity, Cloud, SaaS, or Enterprise Solution Selling environments.

Key Responsibilities
- Develop product positioning, messaging, and go-to-market (GTM) strategies.
- Plan and execute B2B digital marketing campaigns to generate qualified leads.
- Create product collateral such as brochures, presentations, case studies, blogs, email campaigns, and sales enablement material.
- Conduct market research, competitor analysis, and identify customer pain points.
- Support product launches, webinars, exhibitions, partner marketing, and customer engagement initiatives.
- Work closely with Product, Sales, Technical, and Leadership teams to drive product adoption.
- Track campaign performance,



lead generation, and marketing ROI.

Required Skills
- 3-6 years of experience in Product Marketing, B2B Marketing, Technical Marketing, or Solution Marketing.
- Experience in IT Hardware, Networking, OEM, Telecom, Cybersecurity, Cloud, SaaS, or Enterprise Solution Selling.
- Solid understanding of product positioning, GTM strategy, demand generation, and lead generation.
- Excellent communication, presentation, and content creation skills.
- Hands-on experience with CRM and marketing tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, No Facebook/ Meta experinece required.

Preferred Candidate
- Experience marketing products such as Routers, Switches, WiFi, SD-WAN, Firewalls, IoT, Network Management Systems (NMS), or Enterprise IT Solutions.
- MBA (Marketing) or Engineering background is preferred.

📌 Product Marketing Specialist (Pune)
🏢 Nexapp Technologies
📍 Pune