Job Purpose
Key Result Areas
Supporting Actions

Assist in Merchandise assortment plan for all stores
- Create appropriate buying plan for assigned category as per Sales targets
- Set ARP targets for product categories
- Create Option plan and conduct depth analysis
- Formulate Stock to Sale plan for a season – EOM / BOM
- OTB calculation
- Create appropriate buying plan

Provide inputs for Monthly Target setting in each category
- Breaking up of Monthly targets into product category
- Target Vs achievement
- Merchandise plan report
- Product performance Lk2Lk

Tracking Inventory Management Process
- Ensure Ideal stock cover for each product category is maintained
- Dormancy within specified norms
- Pullback within specified norms
- Sell thru reports on Excel for Week1, week2 sales
- Photo Sell Through report

Being a custodian in formulating the Stock & sale plan
- Product category wise dispatch plan
- Planned Vs actual




- Allocation plan for each store as per dispatch plan and size wise analysis
- Tracking allocation vs. actual dispatches

Market Intelligence
- Current launches (competition product / window / schemes)
- Competition Mapping
- Training (Merchandise, Product & VM related)

Track the Core Business Contribution
- Monitoring to enhance the category contribution % of total business of LTL basis
- Identifying new designs to be added to this category

Help in creation of Retail Design Brief
- Designing a retail brief to design – option grid & learning of past season

Integrated Go To Market (IGTM)
- Planning for a successful IGTM story along with VM and design
- Dressing up one key store for the look
- Roll – out across stores

Integration with space planning
- Working in close co-ordination with retail planner to closely monitor returns from space allocated

📌 Retail Allocator, VH IW (Karnataka)
🏢 Aditya Birla Fashion and Retail
📍 Karnataka