Lead design and delivery of Salesforce Marketing Cloud, Data Cloud, and Personalization solutions
- Own end-to-end architecture covering customer data, segmentation, and multi-channel engagement
- Drive real-time personalization use cases using Marketing Cloud Personalization (Interaction Studio)
- Design and build integrations with CRM, web/mobile apps, and external systems using APIs and middleware
- Develop and oversee solutions using AMPscript, SSJS, SQL, and Journey Builder / Automation Studio
- Ensure seamless data flow between Data Cloud, Personalization Marketing Cloud
- Act as technical lead, guiding team, reviewing design/code, and ensuring best practices
- Collaborate with business stakeholders to translate requirements into scalable solutions
- Ensure performance, governance, and data quality across all implementations
- Valuable to have skills: Knowledge to Implement and manage Salesforce Data Cloud (data ingestion, identity resolution, unified profiles, audience activation)
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