Location:

Okhla, New Delhi

Department:

Brand & Marketing

Reports To:

Founder

About House of Chikankari

House of Chikankari is one of India's fastest-growing D2C fashion brands, bringing India's rich craftsmanship to the up-to-date woman through timeless design, exceptional quality, and meaningful storytelling.

About the Role:-

We're looking for a
Senior Manager – Brand

to lead our brand strategy and execution while working directly with the Founder. This role will own the brand narrative, campaigns, content, creative direction, and customer experience across all channels, while ensuring every initiative delivers measurable business impact.

Key Responsibilities:-

Brand Strategy

· Own and execute the overall brand strategy aligned with business goals.

· Define brand positioning, messaging, and annual campaign calendars.

· Ensure consistency across all customer touchpoints.

Campaigns and Product Launches

· Lead 360° campaigns across digital, social, influencer, CRM, PR, website, and offline channels.

· Drive seasonal campaigns, product launches, collaborations,



and sales campaigns.

· Develop Go-to-Market strategies for every collection.

Content & Brand Storytelling

· Build and own the House of Chikankari brand narrative across all channels.

· Lead content strategy across social media, website, CRM, PR, packaging, and retail.

· Drive founder-led content and storytelling around collections, artisans, and customers.

· Ensure all communication reflects the brand's tone, identity, and values.

Creative Leadership

· Lead photography, videography, design, copy, and art direction.

· Review and approve all major creative assets.

· Maintain premium creative standards across every touchpoint.

Customer Experience & Partnerships

· Enhance the brand experience across website, packaging, CRM, and customer communication.

· Lead influencer, celebrity, PR, and strategic brand collaborations.

· Manage agency and external creative partners.

Performance & Analyt

📌 Senior Brand Manager (South Delhi)
🏢 House of Chikankari
📍 South Delhi