Leng Kee Road

Full Time
General Manager- Sales and Product | BMW
Position Purpose

The General Manager (GM) is the senior executive responsible for the overall strategic direction, operational excellence, and commercial performance of the Automotive Retail Division. The GM provides decisive leadership across the Sales and Product departments, driving revenue growth, customer satisfaction, and brand integrity while ensuring full compliance with financial, regulatory, and human resource governance frameworks.

The GM is the primary accountability holder for dealership profitability and acts as the key liaison between executive leadership and front-line operations.
Key Responsibilities & Scope of Role
Strategic Leadership
- Develop and execute the annual business plan, including sales targets, product portfolio strategy, and market expansion initiatives aligned with corporate objectives.
- Set the division's vision, culture, and performance standards, translating corporate strategy into actionable operational plans.
- Monitor automotive industry trends, competitor activity,



and consumer behaviour to identify growth opportunities and mitigate risks.
- Lead quarterly business reviews with the CEO and Board, presenting performance updates and strategic recommendations.
- Champion digital transformation and innovation across sales channels, product offerings, and customer engagement platforms.
Sales Department Oversight
- Provide direct leadership and oversight to the Head of Sales and the broader sales team across current vehicle, used vehicle, fleet, and aftersales segments.
- Set and monitor monthly, quarterly, and annual sales volume targets and revenue budgets per segment and per outlet.
- Review and approve sales incentive programmes, promotional campaigns, and pricing strategies to maintain competitiveness and margin integrity.
- Oversee the customer journey from lead generation through to vehicle delivery and post-sale follow-up, ensuring a premium retail experience.

📌 General Manager- Sales and Product | BMW (Keelaiyur)
🏢 EUROKARS GROUP
📍 Keelaiyur