Description:

Job Summary

We are looking for a deep expertise in Salesforce Marketing Cloud Personalization Specialist having experience in Marketing Cloud Engagement. This role is heavily focused on designing and implementing real-time, behavior-driven customer experiences using advanced personalization components such as Sitemap configuration, Einstein Recipes, and event-driven architecture, while also leveraging core Salesforce Marketing Cloud capabilities. The candidate should have a robust SSJS and API integration capabilities.
- s cripting, particularly JavaScript and SSJS for integrating with other systems
- AMPScript
- SQLs
- Automation Studio
- Journey Builder - activation in various channels including email, whatsapp, sms etc
- Email Studio

Key Responsibilities

Marketing Cloud Personalization (Primary Focus)
- Design, develop, and maintain Sitemap configurations to capture user behavior, define page types, and enable accurate data collection across digital properties.
- Implement and manage Einstein Recipes for product/content recommendations, affinity scoring,



and predictive personalization.
- Configure catalogs, attributes, and user profiles to support advanced personalization use cases.
- Build and manage campaigns, templates, and decisioning logic using rules, triggers, and AI-driven insights.
- Define and track user events (views, clicks, purchases, etc.) and ensure proper event schema implementation.
- Develop segmentation strategies based on real-time and historical behavioral data.
- Integrate personalization across channels (web, mobile, email, and app experiences).
- Optimize personalization performance through A/B testing, experimentation, and analytics .
- Collaborate with development teams to implement Web SDK / ET (Event Tracking) scripts and data layer alignment.
- The candidate should have a strong SSJS and API integration capabilities.

Salesforce Marketing Cloud (Secondary Focus)
- Support personalized campaign execution via Journey Bu

📌 Consultant | SFMC (Bengaluru)
🏢 Align Techne
📍 Bengaluru