Job Summary: The Regional Sales Manager position is responsible for achieving key sales objectives through the managing of multiple distributors and aggressively growing recent accounts. The position is responsible for managing the growth and development of the Sanmax Inc.product mix and brand value in a defined market area. The Regional Sales Manager must ensure that the Sanmax brand integrity and business model of ethical fair dealings with existing and targeted accounts is never compromised. The incumbent will report directly to the applicable Area Sales Director. Essential Job Functions:
1. Develops quarterly and annual strategic business plan for achieving budgeted sales figures for defined region area.
2. Develops promotional strategy for regional area in conjunction with marketing and tour departments for on- and off-premise events and promotions.
3. Recommends and implements sales strategies for improvement based on market research and competitor analyses.
4.
Benchmark business data and sales trends for key accounts and provide monthly recommendations to Area Sales Director and the VP of Sales Marketing to aid in execution of the strategic business plan.
5. Builds sustainable partnerships at all distributors and key accounts by emphasizing Sanmax brand and product value along with the support staff of the Sanmax Inc. home office.
6. Maintain excellent working relationships with Market Representatives, Area Sales
Directors and Sales Analyst. Collaborate with other Regional Sales Managers for cognition of best sales practices that support the Sanmax Inc. business model.
7. Must be able to maintain business-like behavior during and after the consumption of alcohol during social events.
8. Deliver sales, distribution and merchandising goals at all accounts as needed.
9. Train and work with Market Representatives in order to fully develop best sales and marketing practices.