Experience:
4–5 Years
Industry:
Beauty, Wellness & D2C (Preferred)
Location:
Noida (Delhi NCR) | Work From Office
About Effora
Effora is building India's premium
Beauty & Wellness
brand focused on routines, recovery, and visible results through an ecosystem of beauty devices, topicals, supplements, and education.
We're looking for a
Brand & Content Strategist
who combines creativity with analytics - someone who can build content that drives awareness, trust, and measurable business growth.
Key ResponsibilitiesPerformance & Content Analytics
- Work closely with the Performance Marketing team to create high-converting ad creatives.
- Analyze creative performance and optimize based on data.
- Build ROI-driven hooks, scripts, ad copies, landing pages, and messaging.
- Identify winning creative angles and scale them across Organic, Paid, and Creator channels.
- Present weekly insights and actionable recommendations.
Key Metrics:
ROAS, CTR, CVR, CPM, CPC, CPA, Hook Rate, Thumb Stop Rate, Watch Time, Saves, Shares, Engagement Rate, Content-Attributed Revenue.
Brand & Content Strategy
- Own content strategy across Instagram, YouTube, Meta Ads, Website, and Product Launches.
- Build educational content around beauty science, recovery, and routines.
- Develop content calendars aligned with launches and campaigns.
- Ensure consistent brand communication across all touchpoints.
Copywriting & Product Positioning
- Develop product positioning and messaging.
- Write hooks, scripts, captions, ad copies, website copy, emails, landing pages, and packaging copy.
- Translate scientific concepts into engaging consumer content.
Influencer & Creator Marketing
- Lead end-to-end influencer campaigns.
- Source, negotiate, onboard, and manage creators.
- Develop campaign briefs and track creator performance.
- Build long-term creator partnerships focused on business outcomes.
Campaign Execution
- Execute integrated campaigns across Organic, Paid, Creator, and Product Launch channel
📌 Brand & Content Strategist (Noida)
🏢 Effora
📍 Noida