Company Description
Vadilal Ice Creams has grown from a small soda shop in Ahmedabad into the country’s second-largest ice cream manufacturer and marketer, rooted in Gujarat’s rich ice cream heritage. For more than a century, the company has focused on “the taste of happiness,” continuously innovating in flavors, formats, and technology. Vadilal operates state-of-the-art manufacturing facilities at Pundhara and Bareilly and is known for pioneering products such as cassattas, ice cream dollies, cones, and sundaes. With a super-premium Gourmet range for high-end consumers and over 300 SKUs in more than 150 flavors, Vadilal holds around 16% share of India’s organized ice cream market. Its success is driven by innovative products, aggressive marketing, and a robust PAN India distribution network.

Role Description
The Senior Sales Executive role at Vadilal Ice Creams is a full-time, in office position based in Pali. The role involves managing and growing sales within an assigned territory, including handling distributors, key retail accounts, and modern trade outlets.



Responsibilities include planning and executing sales strategies, achieving volume and revenue targets, and ensuring effective implementation of trade schemes and promotions. The Senior Sales Executive will oversee market coverage, monitor competitor activity, and ensure strong visibility of Vadilal products at all customer touchpoints. The role also includes regular field visits, sales reporting, coordination with supply chain and marketing teams, and building long-term relationships with channel partners and customers.

Qualifications
- Candidates should possess strong sales, business development, and key account management skills within FMCG or food & beverage sectors.
- Candidates should possess territory management, channel management, and distributor handling skills to drive market coverage and growth.
- Candidates should possess skills in negotiation, communication, and relationship building to collab

📌 Senior Sales Executive (Pali)
🏢 Vadilal Ice Creams
📍 Pali