Required Skills:
- Robust hands-on experience with
Marketing Cloud Personalization (MCP)
- Experience working on
Web Campaigns, Triggered Campaigns, and Server-Side Campaigns
- Integration experience with
Data Cloud, Sales Cloud, and frontend platforms such as SFCC
- Hands-on experience with
REST APIs and Webhooks
- Experience in campaign optimization and performance tuning
- Ability to clearly articulate project timelines and implementation activities
- Should be able to analyze campaign data and provide insights to Marketing Analysts, including behavioral analysis, click/view events, and campaign ROI