Renting in India can be a nightmare. Think about it: visiting countless houses, arguing over rent, losing money to brokers, sticking to 11-month contracts, and spending lakhs of rupees into furnishing. It's a lot, and honestly, we deserve better.
This is where Flent comes in. We're creating a recent standard of urban renting for India.
Imagine walking into a home that feels like it’s straight out of a lifestyle magazine - fully furnished, beautifully staged, all you need to bring is your clothes and your vibe. No need to persuade landlords, no dealing with brokers, and no 11-month lock-ins. It’s not just a vision; it’s what we believe the top 1% in India truly deserves.
We started Flent because we were fed up. Trying to find a decent place in the city was a nightmare. But beyond the frustration was a deep-seated passion for home decor and an eye for detail that we couldn't ignore. Numbers revealed that ~$10 Bn is spent annually on urban renting — and that was the tipping point. It convinced us of the potential to craft the future of renting,
designed for those who demand more and compromise less.
Flent is backed by top-tier VCs and angels. Since our inception in Jan’24, we’ve launched 110+ homes in Bangalore, went viral on X more than we imagined, and crossed $1,000,000 in annual GMV.
Meet Your Team
Hi, I’m Ayub, and I lead visual content at Flent. ??
Over the last two years, I’ve photographed close to 250 homes. I’ve also spent the last fifteen years trying to understand cameras, light, and my own journey into this creative field.
Somewhere along the way, I realised that interior photography has very little to do with expensive equipment.
It’s about patience.
Waiting for the right light. Moving a chair by three inches. Straightening a curtain nobody else noticed. Looking at the same room twenty times before finding the frame that feels right.
The best home photographers don’t make spaces look bigger than they are.