The position is that of sales personnel who would primarily be responsible for
driving sales of focus products through the distributor network for a given
geographical area. Dedicated focus towards building and sustaining the
distributor and sub dealer network is required. The channel is in the nascent
stage as of now and needs to be developed so that it can act as the next growth
driver for select categories. Nurture and manage stakeholders through focus on
lead conversion, penetration of recent and core products, integration with other
verticals and stakeholder management thereby, achieving overall business
objectives
Primary Responsibilities
Business Responsibility Areas
Business objectives
• Conceptualize and execute the field marketing activities around the identified
focus products with a view to increase adoption and depth of these products in
the market
• To build a healthy distributor network for the region which will drive growth
month on month
• To manage a large team of off roll employees to generate sales, develop the
category and ensure customer satisfaction
• Support the sale of focused products by arranging shop meets, implementing
schemes and ensuring timely settlement of schemes for stakeholders
Key Performance Indicators
• Overall Value target
• Value target at product level
• Sales performance of Distributors and super stockists for region assigned
• Number of active sub dealers
Adopt critical sub dealers from various distributors and develop them
• To apply best practices of handling distributor network for the company Demand
Generation
• Work closely with the identified set of stakeholders like carpenters, masons
to generate market for focus products
Scope of Work
a) Financial Scope (Range of
financial spend): As per Budget
b) People Management Scope
(Range of no. of Direct/ Indirect
Reports): Indirect - DSR in some locations
c) Geography Coverage
(Country-wide/ State-wide /
Area-wide)
📌 EXECUTIVE N (Faridabad)
🏢 Asian Paints
📍 Faridabad
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