Contribute to the long-term growth of Abbott Nutrition products in territory by
increasing awareness among Health Care Professionals on the key role of
nutrition in improving quality of life, and the superiority of Abbott products
to competitor brands. Gain new business and grow existing business through a
multichannel, customer engagement strategy that builds HCP confidence in and
loyalty to Abbott brand products.
CORE JOB RESPONSIBILITIES
* Understand the market and category opportunities within territory to identify
opportunities for market share growth at the customer/account level
* Maintain deep, current knowledge about medical and nutritional science, the
evolving healthcare landscape, and emerging digital trends to support selling
and educating a broad and deep network of HCPs about Abbott products
* Develop and execute on multichannel customer engagement plans that generate
demand for Abbott brand product and grow recommendation and market share
* Leverage information about customer segmentation, type and behaviors to
inform customer engagement and account management strategies
* Develop and maintain strong relationships with HCPs throughout the customer
account, at different levels of responsibility and influence using existing
relationships with HCPs and others to expand customer network
* Secure commitment to recommend Abbott products as the brand of choice by
increasing HCP knowledge about the role and importance of nutrition on
patient quality of life at key points throughout the patient care journey;
and the role of Abbott’s products in increasing quality nutrition through
consultative selling dialogues
* Define and deliver ‘Unique Value Proposition’ from the HCP’s perspective
(including but not limited to the positioning of Abbott brand products) by
continuously uncovering the needs and priorities of individual HCPs using
multichannel touchpoints and engagement activities