Job Summary:
This is a strategic role within the marketing team of Star Plus, pivotal in
pivoting the brand's growth engine towards the TV & OTT ecosystem. This
incumbment will be responsible for defining the overarching marketing strategy
to drive subscriber acquisition, engagement, and retention for Star Plus content
on JioStar's streaming platform (JioHotstar). It involves steering the marketing
mandate away from traditional linear metrics towards a digital-first performance
model, overseeing the health of the content slate on JioHotstar, and driving the
digital P&L; for the channel's content.

About the team:
This team drives the growth of the Star Plus brand and its content specifically
within the TV & OTT ecosystem, with a primary focus on JioStar's streaming
platform (JioHotstar). We develop and implement data-driven marketing strategies
to maximize subscriber acquisition, engagement, and retention for Star Plus
content on JioHotstar, leveraging advanced digital techniques and understanding
the unique OTT consumer journey.

About Us:




Perched firmly at the nucleus of spellbinding content and innovative technology,
JioStar is a leading global media & entertainment company that is reimagining
the way audiences consume entertainment and sports. Its television network and
streaming service together reach more than 750 million viewers every week,
igniting the dreams and aspirations of hundreds of millions of people across
geographies.

JioStar is an equal opportunity employer. The company values diversity and its
mission is to create a workplace where everyone can bring their authentic selves
to work. The company ensures that the work workplace is free from any
discrimination against persons with disabilities, gender, gender identity and
any other characteristics or status that is legally protected.

Key Responsibilities:

* Design and steer the comprehensive TV & OTT marketing and communication
strategy for Star Plus content, ensuring alignment with JioHotstar pl

📌 Senior Director (Mumbai)
🏢 JioStar
📍 Mumbai