Job Summary
We are seeking a results-driven PPC Digital Marketing Specialist to manage and optimize our pay-per-click (PPC) advertising campaigns across various platforms. The ideal candidate will have a deep understanding of digital marketing strategies, a strong analytical mindset, and a passion for driving measurable results.
Key Responsibilities
Campaign Management:
Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, and other platforms.
Conduct keyword research and optimize campaigns for performance and ROI.
Performance Analysis:
Monitor, analyze, and report on campaign performance using tools like Google Analytics, AdWords, and other relevant platforms.
Provide insights and recommendations for continuous improvement.
Budget Management:
Plan and manage advertising budgets to ensure optimal allocation and ROI.
Track spend and ensure campaigns stay within budget.
A/B Testing & Optimization:
Execute A/B testing for ad creatives, landing pages, and strategies to improve campaign effectiveness.
Regularly refine targeting, bidding strategies,
and ad placements.
Collaboration:
Work closely with content creators, designers, and the broader marketing team to align PPC strategies with overall marketing goals.
Coordinate with stakeholders to understand business objectives and target audience requirements.
Staying Updated:
Keep up-to-date with the latest trends, tools, and techniques in digital marketing and PPC advertising.
Required Qualifications
Proven experience managing PPC campaigns across multiple platforms.
Proficiency in tools such as Google Ads, Bing Ads, Google Analytics, and Excel.
Robust analytical skills with the ability to interpret data and generate actionable insights.
Knowledge of SEO and how it integrates with PPC campaigns.
Excellent communication skills, both written and verbal.
Detail-oriented with strong organizational and multitasking skills.
Preferred Qualifications
Certification in Google Ads, Bing Ads, or
📌 Senior Associate PPC (Noida)
🏢 Cliffex
📍 Noida