Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

How will you make an impact?

The Paid Media Specialist is responsible for planning, launching, maintaining,
updating and optimizing paid search/SEM & paid media campaigns in support of the
global digital marketing efforts.

This role works very closely with the Paid Media global team and is based in
Bangalore, India. The ideal candidate has extensive hands-on and
enterprise-level expertise on paid media channels (programmatic, search, and
social). and a firm understanding of other digital channels, preferably
programmatic display and SEM.

What will you do?

* Plan and execute digital campaigns across paid media channels, including
programmatic, search, and social.
* Allocate and optimize budgets across campaigns and media channels to maximize
ROI and ensure effective spend. Recommend budget shifts or re-allocations as
opportunities arise and in alignment to department KPIs.
* Monitor and analyze campaign performance, tracking key KPIs (CTR,
conversions, CPA),



and implement data-driven optimizations to improve
outcomes.
* Develop and execute A/B testing recommendations across audiences, creative,
bidding strategies and landing pages.
* Proactively identify media program expansions or shifts, including: media
channels, audiences strategies, platform capabilities and testing
opportunities.
* Maintain and update marketing databases, manage workflows, and coordinate
campaign activities to ensure timely delivery.
* Review incoming requests, validate requirements, and initiate workflows to
support campaign execution.
* Prepare and present regular campaign reports and dashboards, sharing
actionable insights and recommendations.
* Analyze campaign performance to identify trends and opportunities.
* Participate in team and stakeholder meetings, communicating progress,
insights, and next steps effectively.
* Leverage and scale AI-driven practices across paid digital programs to
enhance effi

📌 Paid Media Specialist (Bengaluru)
🏢 Thermo Fisher Scientific
📍 Bengaluru