This high visibility leader will develop and drive the execution of the regional
marketing strategy for Beauty & Home– a dynamic, creative and consumer focused
business.
The Regional Marketing Manager will be responsible for developing & executing
the regional growth strategy for Beauty and Home aligned with the global
strategy for each market segment:
* Establish a strong connection/relationship with the Global Beauty & Home
business, marketing and technical teams, and align the global and regional
strategies that have been developed to date.
* Help coordinating and executing voice of the customer interviews and pipeline
previews to strategic customers
* Identify gaps in the regional portfolio and activate regional innovation
initiatives that will help winning on the market place
* In conjunction with Global Beauty & Home Strategic Marketing team, refine the
strategic plan for the region. Work closely with the global and regional
stakeholders to ensure alignment and seamless execution.
* Provide leadership to regional sales, marketing, and technical teams to
execute key growth initiatives & projects
* Report on a monthly basis on KPIs for the regional strategic initiatives and
new product sales in the region.
* Develop a comprehensive understanding of current market trends leading to
product positioning and value propositions we can offer to drive profitable
business growth.
* Interface across functions to facilitate and lead business initiatives that
result in differentiating Lubrizol as a supplier in the Beauty and Home
* Coordinate with Promotional Marketing team to assure well planned execution
and activation at regional level of the planned initiatives
Essential Job Functions
As Regional Strategic Marketing Manager, you will:
* Develop and implement the regional marketing strategy with a sense of urgency
to achieve our desired target market position. Align the regional strategy
with the global LLS strategy, working closely with the Global Strategic
Mark