1. Brand Building & PR
Social Strategy: Own the organic social media roadmap, including content pillars, platform-specific strategies (LinkedIn focus), and a consistent
publishing calendar.

Public Relations: Assist in crafting the PR approach to position Ample for enterprise brand as a thought leader in the B2B tech space. Always-On Branding: Manage "Always-On" brand awareness campaigns to maintain top-of-mind recall within our target enterprise accounts.

2. Paid Media & Performance
B2B Performance Marketing : Monitor paid digital campaigns performance as per alignment with business objective and drive high intent B2B leads.

Account-Based Marketing (ABM):
Partner with Sales to identify "Tier 1" target accounts and execute 1:1 or 1:few marketing approach.
Utilize IP-based targeting and LinkedIn Account Targeting to deliver bespoke messaging to key decision-makers within specific organizations.
Monitor account-level engagement scores to optimise approach and alert sales.

3. CRM & Data Analytics
Platform Expertise: Act as the power user for the CRM (e.g., Zoho, Salesforce),



managing data hygiene and segmenting audiences for targeted outreach.
Insight Generation: Analyze campaign performance data to identify trends, bottlenecks, and opportunities for optimization.
Reporting: Translate complex data sets into actionable insights for the wider marketing and sales teams. 4. Integrated Strategy & Customer Journey
Full-Funnel Thinking: Design and execute integrated B2B campaigns that bridge the gap between initial awareness and final conversion.
Journey Mapping: Craft and refine the customer journey, ensuring a seamless and high-value experience at every digital touchpoint

Requirements
B2B Specialist: Minimum 5 years of experience specifically within the B2B marketing space.
Tech Savvy: Proven working knowledge of CRM platforms and marketing automation tools.
Media Proficiency: Proven track required in Integrated Media Planning; experienced in managing agency partners an

📌 Assistant Manager- Enterprise Marketing (India)
🏢 Ample Group
📍 India