Key Responsibilities

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies aligned with business goals.
Plan and manage annual, quarterly, and monthly digital marketing campaigns.
Drive brand visibility, lead generation, and customer acquisition across digital channels.
Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.

Performance Marketing

Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other digital platforms.
Manage campaign budgets to maximize ROI, ROAS, and lead quality.
Perform A/B testing and continuously optimize campaign performance.

Search Engine Optimization (SEO)

Develop and implement on-page, off-page, and technical SEO strategies.
Conduct keyword research and competitor analysis.
Improve website rankings, organic traffic, and search visibility.
Coordinate with developers to implement SEO best practices.

Content & Social Media Marketing

Create and manage content strategies for websites, blogs, email campaigns,



and social media.
Manage social media platforms including LinkedIn, Instagram, Facebook, X, and YouTube.
Increase audience engagement, followers, and brand awareness through creative campaigns.

Website & Conversion Optimization

Optimize website performance and user experience.
Improve landing page conversion rates through data-driven optimization.
Coordinate with design and development teams for website enhancements.

Marketing Automation & CRM

Execute email marketing campaigns and lead nurturing workflows.
Manage CRM integrations and marketing automation platforms.
Develop customer engagement and retention campaigns.

Analytics & Reporting

Monitor campaign performance using Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio.
Generate performance reports and dashboards.
Present actionable insights to improve marketing effectiveness.

Team & Stakeholder Management

Lead and men

📌 Digital Marketing Lead (Hyderabad)
🏢 REGUL SOLUTIONS
📍 Hyderabad