About Paytm:

Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds
technologies that help small businesses with payments and commerce. Paytm’s
mission is to serve half a billion Indians and bring them to the mainstream
economy with the help of technology.

Role Overview

The City Growth Manager will own the charter of growing Paytm’s consumer market
share within their focus cities. The mandate is to decode local market dynamics,
consumer behavior, and competitive activity to identify untapped growth
opportunities, and convert these insights into targeted plans that increase
transacting users, usage frequency, and wallet share for Paytm.

Key Responsibilities

• Track city-level market share, category penetration, and competitive intensity
in UPI and other products to identify Paytm’s growth white spaces.

• Leverage internal and 3P data, cohort trends, and on-ground market
intelligence to size growth opportunities and prioritise the highest-impact
levers for the city.





• Design and execute city-specific growth plans. Targeted campaigns, offers, and
hyperlocal activations to grow transacting users and spend share.

• Identify and evaluate hyperlocal growth levers, including local partnerships,
community-led activations, local influencers and city-specific promotions.

• Run structured pilots and experiments to validate recent growth levers before
scaling them city-wide or replicating them across other focus cities.

• Personalise the lifecycle communication, nudges, and offers to local
preferences

• Partner with product, marketing, operations team to convert city-level
insights into action plans, product asks, and campaign briefs.

• Own city-level growth dashboards and MIS, tracking change in KPIs incl. market
share, transacting users, transaction/ revenue per user, user retention.

• Conduct regular business reviews with leadership, highlighting progress
against the g

📌 Growth Management (Hyderabad)
🏢 Paytm
📍 Hyderabad