Since 2013, TGC has been helping advance careers of high potential women+ in Canada’s STEM and business sectors. To learn more, visit www.tgc.co.
Project Overview
We are looking for a Product Marketing specialist to play an integral role in the roll out and early adoption of our recent online learning platform. Our team has built a suite of digital courses using Absorb as our LMS (Learning Management Software). Our go-live date is September 15 and we are looking for a contractor that can own user acquisition including: B2C audience definition, product positioning, messaging, launch strategy and performance measurement.
The contractor will be working with an existing team of TGC staff who will own the tasks of project management, learner journey in the LMS, course material design, and system configuration. Please see below for a more detailed project scope.
Timeline
This is anticipated to be a five month contract, with onboarding in late July,
and a target LMS launch date of September 15. The role includes monitoring and recommendations for adjustments post-launch.
Ideal Fit
5+ years of experience in Product Marketing, including ownership of product positioning, go-to-market strategy, audience segmentation, messaging and launch planning.
Experience marketing online learning, EdTech, membership or digital education products is strongly preferred.
Demonstrated experience leading at least one successful product, platform, digital service, membership, learning product, or SaaS launch.
Previous experience working in a consulting capacity on a product marketing project
Comfortable working fully remote, collaborating with a remote team
We are prioritizing contractors who are located in Canada and within +/- 1 hour from EST time zone
Budget
Our budget for this role is $90 - 110/hr + HST (where applicable) for a total maximum of 250 pr
📌 Product Marketer (Hubli)
🏢 TGC
📍 Hubli
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