About Superfoods Valley: Superfoods Valley is a fast-growing nutrition-focused startup on a mission to make everyday nutrition simple, accessible, and effective for Indian families. Through our science-backed products and purpose-driven storytelling, we aim to bridge the nutrition gap in daily diets—without changing taste, smell, or food habits. Website: Key Responsibilities:1. Develop & Execute Creative Strategy for Good Monk. Take ownership of brand’s Creative Output across formats – including Performance Creatives & Brand Campaigns2. Ensure coherence of Brand Voice across all creative touchpoints3. Gather a solid understanding of Who the Category & Brand consumer is and Why they buy (Pain Points / Desires). Use this effectively to build Creative Strategy & drive its Execution4. Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric etc5.



Be on top of creative performance: What’s Working & What Not; and Why6. Collaborate effectively with Internal teams (Performance, Writers, Designers / Editors, R&D;, Nutrition) & External Agencies to create compelling creatives, in line with business goals7. Conduct research and gather insights to inform copywriting strategy8. Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with9. Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling What We’re Looking For:•3-5 years of relevant experience in creative strategy, advertising, content, or brand building.•Proven track record of working on consumer brands—preferably D2 C, FMCG, Health & Wellness•Solid grasp of digital-first storytelling and brand thinking.•A sharp eye for copy, design, and visual storytelling.•Excellent communication and presentation s

📌 Creative Strategist (Bengaluru)
🏢 GOOD MONK
📍 Bengaluru