GladOwl is a
full -service digital marketing agency dedicated to helping brands grow smarter,
faster, and on a global scale. From strategic planning to flawless execution,
we design campaigns that not only convert but also foster lasting connections
with your audience. Ready to scale? Our data -driven strategies transform your
business into a performance powerhouse—delivering results up to 3x faster than
industry standards.

Role Summary:

We are looking for a results -driven and strategic
PPC Lead to manage paid advertising campaigns across Google, Meta, LinkedIn,
and other digital advertising platforms. The ideal candidate will lead a team
of PPC specialists, develop high -performing campaign strategies, optimize
advertising spend, and ensure exceptional ROI for clients across multiple
industries.

Key Responsibilities:

- Develop and
implement paid media strategies aligned with client goals.

- Plan campaigns across Google, Meta, LinkedIn, and other advertising
platforms.

- Conduct keyword, audience, and competitor research to maximize
campaign performance.

- Monitor and optimize campaigns to improve ROI, conversions, and
overall performance.

- Manage budgets, bidding strategies, and campaign quality.





- Perform A/B testing and implement data -driven improvements.

- Lead, mentor, and support the PPC team.

- Allocate tasks, review campaign performance, and ensure timely
delivery.

- Collaborate with Creative, Content, SEO, and Web teams for integrated
campaigns.

- Understand client objectives and recommend effective advertising
strategies.

- Present campaign performance reports and optimization plans.

- Build strong client relationships and address campaign -related
queries.

- Analyze campaign data using Google Analytics, Looker Studio, and
advertising platforms.

- Prepare regular performance reports with actionable insights.

- Track KPIs and recommend improvements based on campaign performance.





- Stay updated with industry trends, platform updates, and AI -driven
advertising tools.

- Identify process improvements and maintain best practices.

- Take ownership of
campaign quality, deadlines, and client satisfaction.



Requirements

Education: Bachelor's or Master's degree in Marketing,
Business Administration, Digital Marketing, or related field.

Experience: 5–8+ years in PPC/Performance Marketing
with agency experience preferred.

Skills & Competencies:

Google Ads
Certification, Meta Blueprint Certification (preferred)

Google
Analytics (GA4), Tag Manager

Team
leadership, Budget management, Excellent client communication