The Director of Marketing Effectiveness will play a pivotal role in steering the teams strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels ensuring a cohesive and strategic response to meet our clients marketing objectives.

Job Description:

Key Responsibilities:

1. Execute Strategic Roadmap:

- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.

- Incorporate methodologies like marketing measurement simulation/forecasting and scenario planning.

- Drive tangible business outcomes through a well-defined and actionable strategy.

2. Harmonize Online and Offline Channel Performance:

- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.

- Utilize MMM MTA test & control methodologies to present a unified cross-channel view of marketing performance and attribution.

- Derive actionable insights to inform strategic decision-making.

3. Client Data Acquisition:

- Facilitate clients in acquiring essential data for ROI analyses.

- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.

4. Collaborate with the Media Team:

- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.

- Consider business nuances like campaign objectives (e.g. performance vs. awareness) to ensure effective measurement strategies.

5.



Drive Evolution of Measurement Practices:

- Propel the evolution and acceleration of measurement practices.

- Introduce creative test designs to ensure continual learning and adaptation to industry shifts.

6. Refine and Enhance Analytics Models:

- Continuously refine and enhance marketing analytics and optimization models.

- Work closely with the data science team to adapt models to shifts in the business landscape.

7. Develop Replicable Models and Tools:

- Develop replicable models tools and templates that are scalable and universally applicable across clients.

- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.

8. Ad Hoc Analysis and Decision Support:

- Address requests for ad hoc analysis to guide business decisions.

- Inform marketing budget allocation through comprehensive analysis and insights.

Required : 9 years of relevant experience.
Skills Required:
Marketing Analytics Consumer Insights Measurement & Attribution Marketing Mix Modeling (MMM) Media Effectiveness Social Analytics and Listening Revenue Growth Management (RGM) Trade Spend Optimization Pricing Strategy Shopper Analytics Digital Measurement Cross-functional Stakeholder Management Executive Communication Strategic Consulting Go-to-Market Strategy Econometric Modeling Promotional Effectiveness Data Storytelling Dashboard Building Team management

Location:

Bangalore

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Required Experience:

Director

📌 Director Media Effectiveness (Bengaluru)
🏢 dentsu
📍 Bengaluru