Role Purpose

To drive profitable business growth for Lloyd products across the assigned territory by leading channel sales, strengthening distributor network, enhancing retail visibility, driving market share expansion, and building a high-performing sales team. The role is responsible for delivering primary and secondary sales objectives while ensuring superior customer and channel partner engagement.

Key Responsibilities

Sales & Business Growth

Drive achievement of monthly, quarterly and annual sales targets across all Lloyd product categories.

Maximise revenue, market share and profitability within the assigned geography.

Develop and execute territory business plans aligned with regional objectives.

Monitor primary and secondary sales performance and ensure target achievement.

Identify growth opportunities across emerging markets and key accounts.

Channel Management

Strengthen and expand the distributor and dealer network across the territory.

Ensure distributor viability through effective inventory, receivables and sales management.

Drive retailer engagement programmes to improve market penetration and brand visibility.





Monitor channel health and implement corrective actions wherever required.

Facilitate timely resolution of channel partner concerns.

Market Development

Increase product availability and visibility across assigned markets.

Track competitor activities, pricing, schemes and market trends.

Recommend market-specific strategies to enhance Lloyd's competitive positioning.

Drive new customer acquisition and expansion into untapped markets.

Retail Excellence

Ensure implementation of merchandising standards and branding guidelines.

Drive in-store visibility initiatives and consumer activation programmes.

Monitor display execution and promotional effectiveness.

Support modern trade and key retail formats to enhance consumer experience.

Stakeholder Management

Build robust relationships with distributors, dealers, retailers and internal stakeholders.

Collaborate closely with Product, Marketing, Service and Supply Chain teams.

Represent Lloyd in key customer interactions and business forums.

📌 Area Head Sales - Lloyd Hubli (Hubballi)
🏢 Havells
📍 Hubballi