Senior Manager / AVP (Mumbai)

Senior Manager / AVP (Mumbai)

13 Aug
|
bwise solutions
|
Mumbai

13 Aug

bwise solutions

Mumbai

Job Description – Sr Manager / Level 2 Manager (Bancassurance) – ICICI Bank Channel

Position: Level 2 Manager – Bancassurance (ICICI Bank Channel)
Company: ICICI Prudential Life Insurance Co. Ltd.
Department: Bancassurance
Reporting To:Zonal Head
Location: Mumbai -

Role Purpose

The Level 2 Manager is responsible for driving life insurance business through the ICICI Bank Bancassurance channel by leading a two-tier distribution team. The role focuses on achieving business targets, ensuring high-quality business acquisition, improving policy persistency, developing frontline teams, and maintaining superior customer service and compliance standards.

Key Responsibilities1. Business Growth & Sales

- Drive life insurance sales through the assigned ICICI Bank branches.

- Achieve monthly, quarterly, and annual business targets.

- Identify new business opportunities and maximize penetration within existing customer segments.

- Ensure effective sales planning and execution across allocated geography.

- Build strong relationships with Branch Managers and key bank stakeholders to generate consistent business.

2. Team Management & Development
- Lead and manage a two-level team structure comprising Cluster Managers/Relationship Managers and frontline sales teams.

- Recruit, onboard, coach, and develop team members to improve productivity.

- Conduct regular performance reviews, field coaching, and sales mentoring.

- Build succession plans and develop future leaders within the team.

- Drive employee engagement and retention initiatives.

3. Business Quality & Risk Management
- Ensure high-quality business acquisition by maintaining company-defined quality benchmarks.

- Monitor and improve:

- Policy Persistency





- Cheque Bounce Ratio

- Free Look Cancellation Ratio

- Proposal Quality

- Customer Documentation Accuracy

- Minimize policy lapses through proactive customer engagement and quality selling practices.

- Ensure adherence to regulatory, compliance, and audit requirements.

4. Performance Management
- Monitor daily business performance and productivity metrics.

- Review branch-wise and employee-wise KPIs.

- Analyze sales trends and implement corrective action plans.

- Drive productivity improvements through regular business reviews and action tracking.

- Ensure timely reporting and MIS submissions.

5. Relationship Management
- Strengthen partnerships with ICICI Bank leadership across assigned branches.

- Conduct joint business planning with bank officials.

- Support bank teams through product training and sales enablement.

- Resolve service-related issues promptly to enhance customer and partner experience.

6. Customer Experience
- Promote need-based financial solutions and ethical selling practices.

- Ensure a seamless customer onboarding experience.

- Maintain high customer satisfaction by delivering superior service standards.

- Address customer concerns in coordination with internal support teams.

Key Performance Indicators (KPIs)Business Metrics

- New Business Premium (NBP)





- Annualized Premium Equivalent (APE)

- Number of Policies Issued

- Case Size

- Cross-sell Ratio

- Branch Activation

Quality Metrics
- Policy Persistency

- Cheque Bounce Percentage

- Free Look Cancellation Ratio

- Proposal Acceptance Rate

- Documentation Quality

- Customer Complaint Ratio

Team Metrics
- Team Productivity

- Individual Target Achievement

- Employee Retention

- Training Completion

- Successor Development

- Performance Improvement of Low Performers

Relationship Metrics
- ICICI Bank Branch Engagement Score

- Joint Business Activities Conducted

- Branch Manager Satisfaction

- Business Contribution per Branch

Desired Candidate ProfileEducation

- MBA/PGDM (Premium B School ).

Experience
- 3–8 years of experience in Life Insurance, Bancassurance, or Banking Sales.

- Minimum 1–3 years of experience in team handling.

- Proven track record of consistently achieving sales targets.

Skills & Competencies
- Strong leadership and people management skills.

- Sales planning and execution.

- Relationship management with banking partners.

- Analytical and problem-solving ability.

- Business quality management.

- Coaching and mentoring capabilities.

- Excellent communication and negotiation skills.

- Robust understanding of life insurance products and IRDAI regulations.

- Proficiency in MS Excel, PowerPoint, and CRM systems.

Behavioural Competencies

- Customer First

- Result Orientation

- Ownership & Accountability

- Team Leadership

- Collaboration & Influencing

- Integrity & Compliance

- Strategic Thinking

- Decision Making

- Execution Excellence

- Continuous Learning

📌 Senior Manager / AVP (Mumbai)
🏢 bwise solutions
📍 Mumbai

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