bout the Role

We are looking for a high-performing Area Sales Manager to drive business growth across an assigned territory. This role offers the prospect to build and scale a high-impact business by leading a large field sales team, expanding our mechanic network, and strengthening our presence in the automotive aftermarket.

If you thrive in fast-paced environments, enjoy building markets from the ground up, and have a passion for leading teams to deliver exceptional business outcomes, this role is for you.

Key Responsibilities

Drive Business Growth

- Own the sales performance of the assigned territory and deliver on revenue, customer acquisition, and market expansion goals.
- Lead initiatives to onboard and activate mechanics while driving sustained engagement on our digital ordering platforms.
- Identify growth opportunities within the territory and execute plans to maximize market penetration.

Lead & Develop High-Performing Teams

- Lead, mentor, and inspire a large field sales team to consistently achieve business objectives.
- Build a strong performance-driven culture through coaching, regular reviews, and capability development.
- Monitor team productivity and implement action plans to improve execution and outcomes.

Strengthen Customer Relationships

- Enable mechanics to leverage the platform effectively by educating them on product availability, pricing advantages, and supplier offerings.
- Build long-term relationships with key mechanics and channel partners to drive customer retention and loyalty.





Collaborate Across Functions

- Work closely with Category, Sourcing, Marketing, and Product teams to translate market insights into business opportunities.
- Provide structured feedback from the field to improve customer experience, product offerings, and commercial initiatives.
- Partner with the Category and Sourcing teams to optimize inventory availability and pricing competitiveness.

Drive Market Excellence

- Design and execute mechanic engagement and sales incentive programs to accelerate business growth.
- Monitor market trends, customer preferences, and competitor activities to identify opportunities and stay ahead of the competition.
- Review business performance through regular reporting and recommend data-driven strategies for continuous improvement.

What We're Looking For

- 512 years of sales experience in industries such as FMCG, Telecom, FinTech, B2B E-commerce, Automotive, or other high-growth distribution-led businesses.
- Minimum 3 years of experience leading and managing field sales teams.
- Proven track record of consistently delivering sales targets and driving market expansion.
- Experience in building or scaling business in new or developing markets is highly preferred.
- Startup or high-growth business experience will be an added advantage.
- Strong leadership, stakeholder management, negotiation, and communication skills.
- Comfortable working with CRM and sales enablement tools, with a data-driven approach to decision-making.

📌 Area Sales Manager (Ahmedabad)
🏢 Spares Superhero
📍 Ahmedabad