Job Summary

CBM India Trust is committed to improving the quality of life of people with disabilities. CBM address disability as a cause and consequence of poverty in the most disadvantaged communities of the world. We work in partnership with local, national, and international actors with the aim of creating a more equal society for all. Our vision is to have an inclusive world in which all people with disabilities enjoy their human rights and achieve their full potential. Position: Digital Marketing Officer. Reporting to: Consultant - Branding Communication. To strategically enhance CBM Indias online presence and drive meaningful donor engagement through data-driven digital marketing campaigns. Leverage social media, email marketing, and content creation to increase brand awareness, generate revenue, and advance our mission.

Responsibilities

- Develop and execute digital marketing campaigns aligned with the organization s fundraising
- Develop compelling ad creatives for various digital channels (social media, search engines,
- Write informative and engaging blog posts, video content, and landing page content.
- Collaborate with the in-house multimedia design specialist to produce on-brand collaterals (e.g., infographics, social media graphics, videos) to support the campaigns.
- Track campaign performance and analyze data to optimize results.
- Develop and manage quarterly newsletters, including content planning, writing, design, and
- Maintain and regularly update the email list.
- Segment email lists based on subscriber characteristics.
- Track email performance metrics and make recommendations for improvement.
- Donor Management and Engagement
- Donor engagement calendar management and implementation.
- Regularly maintain a tracker of individual donations received from donors and sponsors
- Support the donor engagement strategy by disseminating messages and other materials.




- Ensure timely issuance of tax certificates.
- Manage donations and sponsorship failures and follow-ups.
- Regularly update the website with fresh content and photos.
- Track website analytics using relevant tools to monitor key metrics.
- Monitor the website for technical issues and coordinate with the vendor and internal IT team to address any technical problems or security vulnerabilities.
- Ensure data integrity and system functionality in coordination with the vendor responsible for the donor management system.

Professional profile and requirements

- Bachelors degree in Marketing, Communications, Public Relations, or a related field.
- A masters degree or advanced certification in digital marketing is a plus.

Skills

- 3-5 years of experience in digital marketing or a related field, preferably in the nonprofit
- Solid understanding of digital marketing principles and tactics, including social media marketing, SEO, advertising, email marketing, and content marketing.
- Knowledge of fundraising best practices and experience in developing and executing digital
- Proficiency in digital marketing tools, content management systems (WordPress), email marketing platforms, and analytics software.
- Excellent written and verbal communication skills.
- Strong analytical skills to track campaign performance and make data-driven decisions.
- Experience working in a nonprofit organization or understanding of the nonprofit sector is

Other requirements

The future job holder adheres to CBM Policies and procedures, commits to CBM s Child Safeguarding Policy and Code of Conduct, and follows CBM s safety security protocols.

CBM encourages persons with disabilities and Women to explore this important opportunity.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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