This role sits within the Localium - Performance team and is responsible for monitoring and improving dealer-level, regional, zonal, and national performance across Google and Meta campaigns for the HMIL (Hyundai) account, with a primary focus on Cost Per Lead (CPL) and Budget Utilisation.
Responsibilities
- Monitor dealer-level, regional, zonal, and national campaign performance across Google and Meta
- Identify underperforming dealers through performance dashboards and conduct root-cause analysis
- Implement campaign optimisations: audience changes, campaign setup corrections, activation/deactivation of campaign types
- Execute and monitor performance experiments through Google MCC and Meta Business Manager
- Partner with internal technology and dealer-facing teams to resolve campaign issues and track performance tickets
- Ensure timely implementation of recommendations to improve overall campaign effectiveness
Requirements
- 1-3 years of hands-on experience in Google Ads and Meta Ads
- Solid understanding of CPL, CPC, CTR, conversion rate, and budget utilization
- Ability to analyze campaign performance, identify root causes, and implement optimization recommendations
- Experience with Google MCC, Meta Business Manager, and Excel/Google Sheets
- Ability to manage multiple stakeholders
- Exposure to Performance Max campaigns
- Experience with dashboarding tools and ticketing systems
- Background in automotive marketing or hyperlocal/multi-location campaigns
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Data Operations Support Associate (Pune)
🏢 OnlinesSales.ai
📍 Pune
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